The "Winning with Sargento" campaign was developed to create a cohesive and engaging brand message centered around game day experiences. The objective was to position Sargento products as the perfect companion for every stage of game day, from pregame preparations to post-game celebrations. As the Art Director and Strategist, I led the visual design and strategic direction of the campaign while also contributing to copywriting. This was the first campaign I was involved in, and the creative freedom I was granted fueled my passion for both the designs and messaging.