Spirit
Date / May 2024
Role / Designer
Project Type / Campaign, Asset
Copywriting / Chloe Brown & Delaney Kazawic
Spirit
Date / May 2024
Role / Designer
Project Type / Campaign, Asset
Copywriting / Chloe Brown & Delaney Kazawic
"It's about the destination, not the journey"
No one likes the journey when it comes to flying. You care about the destination, and you’ll get there by any means necessary. Sometimes that means sitting in economy. Sometimes that means sitting on the wing. Either way, we’ll get you there.
Approach
As Asset Designer, my contribution was part of a larger, multi-channel campaign designed to acknowledge Spirit’s reputation with humor and relatability. My final deliverable, a barf bag aimed to resonate with Gen Z's bold sense of humor.
"It's about the destination, not the journey"
No one likes the journey when it comes to flying. You care about the destination, and you’ll get there by any means necessary. Sometimes that means sitting in economy. Sometimes that means sitting on the wing. Either way, we’ll get you there.
Approach
As Asset Designer, my contribution was part of a larger, multi-channel campaign designed to acknowledge Spirit’s reputation with humor and relatability. My final deliverable, a barf bag aimed to resonate with Gen Z's bold sense of humor.
