Boyd Innovation Center

Boyd Innovation Center

Boyd Innovation Center

CreateAthon@USC 2024 Client

CreateAthon@USC 2024 Client

CreateAthon@USC 2024 Client

Date / November 2024

Project Type / Branding, Design Sprint

Role / Designer

Role / Designer

Overview

Overview

Overview

The Boyd Innovation Center, Columbia, SC’s innovation hub, serves a younger, tech-oriented audience. My role focused on designing branded merchandise to foster a sense of community and pride among new members. Through thoughtful design, I aimed to create items that resonate with Boyd’s innovative and forward-thinking ethos.

My Process and Deliverables

My Process and Deliverables

My Process and Deliverables

Research: Analyzed Boyd’s existing branding and identified their stock rocket graphic as a symbol to develop into a unique visual identity.

Design Execution: Created a custom rocket logo and developed merchandise, including a streetwear-style t-shirt, two sweatshirts, a notebook, and a sticker pack. The designs were tailored to appeal to the center’s youthful, tech-savvy audience.

FRONT

FRONT

FRONT

The Request

The Request

Proposed Interactive Solution

Proposed Interactive Solution

Develop a more dynamic and engaging pullover design, with interest expressed in a bold tie-dye aesthetic or a minimalist shattered-glass look.

Host a collaborative splatter-paint night where members can customize plain black pullovers by applying their own creative touch. This hands-on event not only reduces costs but also fosters a sense of community and ensures each piece is truly one-of-a-kind. Participants can fully embrace the messy, cathartic process of throwing paint, symbolizing both the disruption of rigid institutional norms and the unique creation of their entrepreneurial journeys.

Host a collaborative splatter-paint night where members can customize plain black pullovers by applying their own creative touch. This hands-on event not only reduces costs but also fosters a sense of community and ensures each piece is truly one-of-a-kind. Participants can fully embrace the messy, cathartic process of throwing paint, symbolizing both the disruption of rigid institutional norms and the unique creation of their entrepreneurial journeys.

STICKERS

Robot Design: Jocelyn Leach & Jenna Woody